The fashion domain may be a competitive and cluttered space, and for any fashion brand to form its mark, it needs a sound and steady strategy. this is often regardless of whether you’re a replacement label or a longtime name within the business. Fashion marketing has changed over the years with the eminent shift into online or digital marketing.
This blog looks at how fashion marketing is to be done from scratch. This is often an effort to interest decision-makers within the apparel industry and influences the way they conduct marketing. Let’s check out these strategies one-by-one. Here it is:
Pointers to Fashion Marketing
Get a website:
According to some latest reports, there are many closures of physical fashion stores worldwide. And yet, there’s a rise in revenues within the apparel industry. One may wonder why the only reason for this occurrence is that the change in customers’ shopping habits. More people today prefer buying online compared with getting to brick-and-mortar stores. This involves existing and upcoming fashion brands reinventing and open e-commerce stores to beat up more business. This may allow your brand the required flexibility to cater to customers in stores and therefore the ones preferring to shop online – an omnichannel shopping experience.
Be Mobile Ready
Similar to the propensity of shopping shifting online. there’s also an identical shift happening from desktops to touchscreens. In other words, the youth of today – hooked into their Smartphones also want their shopping to happen via their hand-held devices. This segment of consumers forms a large chunk of today’s customers, and fashion brands got to cater to their needs in the absolute best manner. Fashion labels got to invest in mobile responsive web designs and make enough noise through appropriate channels to make sure they receive the eye from this young audience segment. Overall, it’s about keeping the conversation going, enticing and retaining customers through a mobile-centric sales channel.
Remain Active within the Social World
Fashion labels must remain aware of the youth spending a lot of time online and interesting with friends on social media. Every competitive label must utilize this chance to leverage the facility of social media to draw in the audience and make stories around the brand. They have to experiment with the variability of content to initiate conversations among the audience. And when their content finds traction, they have to create a narrative around the brand. Repeated exposure to the style label will precipitate the acquisition if they’re convinced about the brand. you’ll have a web community in no time.
Leverage the facility of an Influencer
For the uninitiated, influencers are people on social media who have a cult-like following on their social channels. They need extremely honest followers who take their opinions quite seriously. Fashion brands can easily tap into such behavior by docking with such influencers. as an example, a fashion brand can simply raise its profile by collaborating with an influencer and paying to tweet about the brand. This type of arrangement may be a win-win situation for both the brand and therefore the influencer. It’s good publicity for the brand, but it is also free exposure for the influencer who gets paid handsomely.
Use Video Wherever Possible
In recent times, marketers who use video have accelerated their revenues 50% faster than the competition. it’s without a doubt a medium of choice for the audience. Hence, fashion labels must use video wherever possible and join the video marketing bandwagon. There are umpteen ways to showcase your fashion brand using videos. you’ll showcase your bestsellers, parade your summer collection or provide a sneak peek into the new upcoming fashion line. This becomes easier with the InVideo video editor to make sleek promotional ads for Facebook, Instagram, and YouTube.
Technology has evolved to such an extent that today marketers can create customized strategies for his or her existing customers. Interestingly, today customers aren’t convinced by just personalized messages, and that they want their entire shopping experience to be personal. In such a scenario, fashion marketers got to utilize features like retargeting, which is becoming increasingly fashionable on platforms like Facebook and Google Ads. Such tactics help in reducing the friction related to the whole buying process.
Start a Fashion Blog
Any online marketer who is serious about generating traction for his or her brand would suggest creating a fashion blog. a frequently updated blog can do wonders in not only getting a high search ranking but also can help in creating an email list. It is often one of the foremost efficient tools in getting your audience exposed to a brand and drive traffic. Every new post added to the blog can function as a landing page for the audience to get your brand. Besides this, a lively and updated blog can disseminate news, updates, new styles with images or just introduce the audience to new style guides as seasons change.
Run a Contest or Giveaway
This tactic is often used whenever there’s a requirement to market a replacement product and celebrate an event or festival. It even works as a way to accumulate new customers and interest with the prevailing ones. The simplest part is that it allows nurturing of brand-name awareness for the audience. Aside from creating buzz about the brand, you’ll have the audience enter the promotion by signing up for newsletters or liking a social page. Actions which will generate valuable consumer data are often influential in tweaking & improving your marketing strategy.
Run Email Marketing Campaigns
Email marketing is often a critical tool for fashion marketers. A strong email marketing strategy will allow the brands to correspond with their leads about offers, promotions, new launches, styles, and products available. Presently, it’s even possible to segregate segments within your email list to enhance the relevancy for the reader. as an example, you’ll send a special set of emails to the prevailing customers based on their purchase behavior, age, and other demographics. Besides, automation of the email sequence will allow the style brand to not lose touch with the customer and helps keep the conversation going.
Encourage Customer Testimonials
Regardless of whether you’re a web store, retail outlet, or e-commerce business. Reviews can make an enormous difference. Nobody wants to travel through the pain of shopping for an outfit and returning it then. one among the ways of finding a reliable brand is thru reviews or social proof. Fashion brands must consciously solicit customer feedback a few days after the acquisition. The more social proof you present, the higher the chances of converting the hesitant customer. Remain mindful of presenting current and latest testimonials. Else the entire exercise may backfire altogether.
Audience with Social Media Marketing
The granular level of targeting offered by social media platforms is sort of remarkable. Fashion brands got to make use of this capability to focus on an audience through interest-based marketing. Every fashion brand primarily knows what its audience is curious about. This involves targeting the audience supported by interest-based targeting. as an example, if you’re selling running clothing, you’ll target individuals curious about health and fitness.
Appeal to the Audience’s Emotions
If a brand can convert the audience through emotions or strike the proper chord – it can usher in hoards. you’ll win them over, but you’ll have an audience invested in your brand. While ideating or conceptualizing a thought, attempt to believe what you would like to speak to the audience. Is it happiness, calm, or nostalgia? then, start creating content that will find resonance with the brand idea. this will be through video, ad copy, or images.
Become involved during a Good Cause
Any fashion label that seeks to connect with the audience must have a group of values that they identify with. To demonstrate credibility in upholding these values, the brand must endorse or sponsor an honest cause. This may help showcase the brand’s humane side and attract more customers who believe in equivalent ideals. For fashion labels, there’s no dearth of permanent causes – they are often fair wages, a secure work environment, ethical fashion, environmental sustainability, and so on.
While there could also be many fashion marketing recommendations on offer, every fashion brand is exclusive with its distinct brand history. Entrepreneurs or designers must leverage the facility of the story to craft an identity for the brand. Eventually, it’s all about messaging and the way that message sticks. Here may be a platform, InVideo, which will assist you in marketing your fashion brand effectively with its excellent video editor tool.